Not being a hugh reader when it comes to newspapers, and online publications. I find myself making a greater effort in reading what can be a very improtant view for myself. It does make me think back to my theatre days, when I was advise to read on current events, in order to bring fresh ideas to the stage when we would be performing. (So that you can make a personal conection with the audience).
Joe talks about how building realtions with 'people' ( being from reporters, business, ext.) Networking is an art form, that few do naturally, well everyone else prefects this social purpose, of exchanging information.
How does a person who doesn't regularly read a newspaper, form ideas on Public Realtions?
I'll take a quote from the first page of our text book, "Public Relations -A Values Diven Approach." Scott Cutlip, public relations historian, "our segmented, scattered society" to replace "misinformation with information, discord with concord." He saw the pottenial in this craft. Trail Blazers indeed.
My first article is from the
Washington Post by Howard Kurtz. I was overwhelmed, he provided an intelligent view that broaden my thougths so quickly in a mere five pages. I have since enjoyed many of this mans views, whether I agree on all that he says, it clearly puts very thoughtful thoughts behind everything he writes.
The second article I read today was from the
healthzone of the Toronto Star website. In my job I do a great deal of research for the community and Chef and Council, providing them with information on the enviroment. Usually the information that I gather comes from many sorces, on the same topic. Last year, we had a campaign promoting the use of energy saving light bulbs. Plus proper disposal of out dated light bulbs. With anything new and more in the public eye, and in your home, there is always concern on what is safe. I imagine you would have to be exposed to the lights bulbs to make it in anyway harmful. You can't measure exposer like that.