
We are all feeling the weight of this econonmic downturn. Whether we realize it or not. Cutting down on how often we go out for dinner, or any other out of home entertainment.
In this article a food chain resturant shuts its door on Canada and our neighbors south of us. Citing the weak Canadian dollar. With the sudden closing this past Monday, where does that leave the people who have gift cards? The company said its trying to honour the gift cards, and to visit its website next week for updates.
The public relations issue I beleive is the "potentially worthless gift cards"
Its a soft response to say "check our website next week". A week is a long time for most people, and will it be honoured? If a company feels there is nother way out but to shutdown business, what is there to make us beleive there is finances to honour promotional gift cards.
I hope so for those people who are involved.
Stockholders for this issue would be the stocholders, the patrons who frequented the Australian-style steakhouse.
Jill Holroyd, vice-preseident of research with the Canadian Restaurant and Foodservices Association, "Fine dining is the first to feel the pinch as a consumers and businsses cut back, then causual dining, them family dining"
The stockholder will eat more at home, heading to the grocery store, instead of a night of casual dinning.